Girl smiling at camera with bokeh effect


Web Design



Brand Identity




Visual Design

selected projects

Template shop

Reflection of mountains and lake in window with profile of a woman

The Designer

i'm willow skye

Vancouver based designer creating engaging, functional digital experiences and distinct visual identities. I help my clients to turn their vision into a thoughtful and memorable brand rooted in strategy.

When working with me you can expect me to ask lots of questions, and to provide guidance when you aren't sure of the answers. I believe in the importance of establishing strong partnerships and collaborating closely to achieve the best results.

collaborative design process


Strategy Session

We’ll do a deep dive into your business: what makes you different, your ideal customer, and what you want to communicate with your brand. During this stage I’m looking to get a clear idea of your vision,  goals for the project, and what problems I can solve for you.


Brand Identity

I’ll put together 2 or 3 different style scapes for the creative direction, which will help us decide on the visual elements as well as develop your brands personality.  We'll collaborate to refine all of the ideas into a cohesive look that represents your brand.



I’ll create a wireframe for the layout and establish the information architecture.  During this stage we’re focused on how the content on the page will fall and how your user will navigate the website.



Using the wireframe I'll create a mockup that includes your branding materials, copy, and images.  You’ll get 3 rounds of revisions so that we're clear on how things will look before beginning to build.



During development I’ll keep you updated on the progress to ensure it's coming together how you imaged, and we can make any final tweaks.



As development wraps up I’ll test the website on various devices for responsiveness and ensure all functionality is working correctly, as well as optimize all of the pages for search engines.


“I had the pleasure of working with Willow to build a new website for my photography company.  Willow offered great suggestions, and sourced fonts/colours that aligned with my branding. Additionally, she helped design a new logo for my company and helped make decisions when it came to photo selections and copy. Working with Willow was such an enjoyable experience. She was extremely responsive in her communication, and was open to my feedback when building the site to ensure it included everything I wanted.  I could not recommend Willow enough. Thanks again Willow for your expertise and making the process as stress-free as possible.”‌
- Laura Karl, Laura Karl Photography

"The design process from start to finish was so effortless.  Willow put together a vision that I couldn’t even put into words, but it was exactly what I wanted and more!! She is so easy to work with and is very detail oriented.  I absolutely love her eye for style and design, it is something I could never have done for myself!  My site perfectly reflects me and my business to a tee!  I remember seeing it for the first time & I literally screamed to myself I was so excited about how it turned out.  Forever catch me staring at my website!”
- Cassidy, Owner, Cassileigh Photography

“Working with Willow to create our company's first website was an absolute pleasure! She worked quickly and efficiently, making sure every detail was just right. Willow even left us with detailed instructions on how to make simple changes to the website ourselves in the future, along with all of the information on fonts, colours, and formatting used so that we could keep future changes consistent. Willow's thoroughness and helpfulness stood out throughout the entire experience. She provided her exceptional design expertise which helped bring our vision to life. She was incredibly receptive to all our requests and changes, making the entire experience seamless and straightforward. We're thrilled with the result and we can't recommend her services enough!”
- Sonja Davis, Stromsten Enterprises

“We sought out support from Willow to launch our first-ever branded website. Our initial conversations were very straightforward, and Willow understood what we were looking for. She accommodated specific requests and went above and beyond to provide additional details about how we could adjust or edit elements in the future. Willow was incredibly patient as we worked through revisions. Launching our first website, we obsessed over the details and wanted our site to be as close to perfect as possible. We appreciated Willow's collaborative attitude and could sense she wanted the same outcome as we did. We were able to drive all communications to a central spot that captured who we are, what we offer and ultimately drive new business. We'd absolutely recommend working with Willow if you are a small-business looking to finesse your digital presence.”
- Hannah & Taeya, Co-Founders, The Nineties Collective

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Let's create something special.

Let's create

something special.

Tell me a bit about your project and I’ll get back to you to set up a discovery call.

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